Dude, your responding a month later.
Honestly, I don't even think the video is bad. The bashing is exaggerated.Lol, isn't that bad? The CEO shows up in corporate wear, clearly doesnt eat that shit, takes the smallest bite ever and doesnt swallow, probably spits it out later, and then says yum yum this product is so good let me finish that later. "I eat McDonald's every day."
Yes it isn't that bad.
The man took a bite of the the burger and is talking to the camera, and people expect him to chew and talk at the same time and swallow before the video is over. They used editing, big whoop. It's a commercial plus they wanted a shot of the big arch with a bite out of it.
Let's analyze the echo chambers of the Big Arch bandwagon.
- "The CEO shows up in corporate wear" - This isn't part of the echo chamber. It's something you came up with, like wtf does his attire have to do with anything ? God forbid someone eats a burger in a 3 piece suit or a cartigen.
- "Clearly doesn't eat that shit" - It isn't clear that he never ate it either.
- "Takes the smallest bite ever" - So did Food Review of the week ( video posted last month on the first page ) and he loved it. Some guys eat like girls.
- " Yum, this product is good, let me finish it later" - I said nearly the same damn thing when I had it. I might have even mentioned on the first page how this thing is so filling people will wrap it up and save it for later.
Hold on lets see the quarter pounder video, no editing.
Dear God it happened again !
At the end he should've just shut up, finished chewing his food for 10-15 more seconds so the camera can capture him swallowing !
Its not the first time the CEO has fucked up a McDonald's product.
Bandwagon effect.
At any rate, I know this is aside, but McDonald should burn for ruining the health of children.
If McDonald's ruins the health of a child it's not Ronald's fault.
Plus the people who do die from unhealthy eating are people with unhealthy eating habits like gluttony. Eating like a pig when they're not even hungry.
Any support taken from Donald McRonald is good news to me.
But what about the house of Ronald organization, which says here helps over 7 million children and their families each year ?
The clip is like an alien pretending to be human saying he likes human food, just like you. Sorry, but you dont see the irony in the clip?
Not at all. See, I had the Big Arch maybe 2 years before it landed in the states. In Canada ( Where Ronald's isn't as unhealthy ) we loved the product.
And yes, a hamburger IS a product. It doesn't simply grow on trees like fresh produce, it is something that is processed and assembled. I needed list the steps to what it takes to make a hamburger from scratch.
Thanks for the live demonstration though. You're one of those who never had The Big Arch while you're entire outlook is based on what the bandwagon has to say about it without any personal experience with the product.
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Gemini. A 2nd time....
Gemini said:Yes, the online "hate" and backlash surrounding the Big Arch was heavily fueled by a bandwagon effect, primarily driven by viral internet culture and corporate parody rather than widespread disdain for the burger itself.
The entire controversy was sparked not by the product's quality, but by an awkward promotional video posted by McDonald's CEO Chris Kempczinski during the burger’s U.S. launch.
🍔 Anatomy of a Bandwagon
The wave of online mockery grew rapidly due to a specific sequence of viral events:
- The "Squidward Bite": Internet users quickly latched onto Kempczinski's overly cautious, tiny nibble of the 1,000+ calorie burger. Many viewers poked fun at what they describe as an awkward or reluctant bite, comparing it to “a scene from SpongeBob SquarePants where Squidward cautiously nibbles a Krabby Patty.”
- Corporate Speech: The CEO repeatedly referred to the menu item as a "delicious product" rather than food. This corporate detachment became an easy target for memes and parodies across TikTok and X.
- The Comedian Catalyst: The video sat relatively unbothered for weeks until an Irish comedian stitched it on TikTok. This triggered an avalanche of copycat parodies, turning a minor piece of corporate marketing into the internet's "main character".
- The Burger Wars Bandwagon: Seeing the massive traction, competitors like Burger King, Wendy's, and A&W jumped onto the bandwagon. Their respective executives filmed themselves aggressively taking massive, messy bites of their own burgers to contrast with McDonald's.
📈 A "Cringe Win" for Marketing
Ultimately, the bandwagon effect didn't harm the product. Marketing experts classified the phenomenon as a "cringe win". While millions joined in on the collective internet joke of blindly mocking the video, the sheer volume of organic discussion turned the Big Arch into the most talked-about fast-food launch of the year, ultimately driving curious consumers directly to stores to try it for themselves.
The Comedian Catalyst. Wow so the video sat unbothered for weeks until some comedian made fun of it on TikTok. Herd mentality.
It's the best thing that chain ever put out. I've said that before the US got it, and before the CEO.
"Yes, the online "hate" and backlash surrounding the Big Arch was heavily fueled by a bandwagon effect, primarily driven by viral internet culture and corporate parody rather than widespread disdain for the burger itself."