Maybe when worn it'll have a different sort of look, but as is it looks like a child's jacket. The repeat of the design instead of keeping it toward the center takes away from the power it'd otherwise have. Even the strings on it have absolutely horrid looking stripes. It's like they took a design class from a candy company and slapped owls onto it the same way that they'll occasionally throw in rub-on tattoos.
I have that sort of design theory lumped in with glow in the dark outer space shirts, bedazzle elements, loud non-matching colors, and shoes where the soles light up from foot pressure, the sort of choices where you can only get away with it from being too young to know how silly it looks.