Perhaps love exists in this world because we as humans are so smart we find that there is no logical reason to exist in this world, and so we choose to live for eachother.
So by that definition--
Love == Chosing to live for something
Love and pleasure from it is actually a bit more complex.
Procreation is important for keeping most species from dying out. Each one has their own reasons for going about it, usually as a form of instinctual response to things like scents. We as humans however have the burden of awareness, so instead of just acting on our urges, we have all sorts of weird ways of going about making it happen. This however doesn't mean those urges aren't still there. As people, having to put meaning behind everything we see and feel, we naturally give everything names. When said feeling lasts for an extended period of time, it has been labeled as "Love".
Love isn't a choice, it is a passionate response. You can't just look at someone and go "Yeah, loving that person seems like something I should do", it just happens. Love can even happen against your own will and better judgement. If you look at love through the filter of logic alone, it's not love. Love doesn't have to make sense beyond the sciences hidden in the background.
As a side note, by the logic of your first post, someone who finds other logical reasons to live would be incapable of love. Love would be the response only of those in existential crisis.
Love is not passion. It is a choice.
If love was passion, what happens if you have a period where you're not feeling it for a bit? Does the love die? That's why most relationships and marriages fail: they expect love to be passion. Who is passionate 100% the time?
What is happening "against your will" is lust and infatuation. Which is the mechanism that may (or may not) bring you to love, and lasts approximately two years at most. It is a physical response. From there is it up to you to act in the name of love.
Passion may accompany love, but it is not love itself. Love is not a feeling. It is not desire. It is a choice and it is an action.
You may call it passion for life if you will (which is a choice), but it is not passion for another person.