It's so general, to the point that it ignores the subtler plight.
I'd love to see if he actually holds weight on this, or is being sarcastic. If the latter it'd explain why it doesn't really get to the meat of the point, as the points made don't fully apply to this circumstance beyond talking about how it already went, rather than the implications over the text for what to do next.
Basically, the advice it's giving is related to the site's decline, rather than how to solve it. Continuing to follow that path will simply perpetuate how things already are.Well I like to think of it like this-
Even if the I Ching isn't some magic genie fortune teller, and who knows if things like that actually do work in that kind of way... It definitely helps to provoke thought about the issue at hand, which could lead to just the sort of thinking that is needed to solve the problem. If it gives you something way out of left field, then you have to think on left field terms which could have unexpectedly effective results.
What did it provoke when you did it?
What are your interpretations of the readings? Even this "Fire stays away from the Lake" business, how is it connected here as a way to move forward, rather than just general advice?