Distracting? Don't let me wash your hair then. :p 
I say that to make another point. Moaning...

In Texas people don't hold back on letting you know just how good your shampoo feels. I mostly grew up in New Mexico where people are reserved and won't say much about those kinds of things. So when I came to Austin and people would moan and say, "That feel soooo good!" I would squirm a little. Like I was watching something that should have been taken to a private room. It felt like I was being violated at first.