I have posted information about mass influence and political consumerism and other info, have a good read, enjoy!
The Globalization of Political Marketing
http://www.fule.at/documents/ElectionCh1.pdf
An Advanced Theory of Political Marketing
http://www.mesharpe.com/extra/9780765622914.pdf
Propaganda application step by step.
http://www.fpp.co.uk/books/Goebbels/Goebbels.pdf
Marketing and politics: Models, behaviour,
and policy implications
http://www.columbia.edu/~brg2114/files/mktletters.pdf
Influence: the psychology of persuasion (full book)