It's what's between the lines that adds up to something, and sometimes the right questions or moments bring that about.
That and every once in a blue moon something out of the ordinary happens, like a username change from an angery moderator, voice clips of sheer lols, or funny youtube videos of the person being an absolute buffoon appear, if not simply someone snapping and becoming out of character.
It's like a text-based sitcom with far too many characters.