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Patagonia v. Patti Gonia
Danone v. Chobani
“” Patagonia sued drag performer and climate activist Pattie Gonia, alleging that her use of the name, trademark application, and sale of branded apparel could confuse consumers and infringe Patagonia's trademarks, while Pattie Gonia argues her name is protected parody and part of her activist identity. Patagonia is seeking only $1 in nominal damages, but it also wants an injunction preventing use of the mark and reimbursement of legal fees, making the dispute primarily about trademark rights rather than money. “”
I think Patagonia is right as a matter of principle. Trademark law is curative.
Because Patagonia seeks only $1 in nominal damages, the lawsuit appears primarily curative (focused on protecting its trademark rights and preventing future consumer confusion rather than obtaining a monetary award)