The company that ran the old SW was ready to start charging for the forum which no one wanted to pay for. So it was about to die.
Luna appeared around that time, claimed to be 15 years old. The place was filled with ghouls, the welcoming committee wasn't so good to Luna. I told her she has potential from all of the things she shared about herself. 3 months later she built the forum, saving the worst group of people from splitting up.
The absolute worst people never joined Luna's forum. They were fearful of being monitored or policed, or were too prideful to join the forum of someone they'd bully.