https://www.vice.com/en/article/evjq77/hypebeast-new-hipster-mens-fashion-lifestyle
https://travelsofadam.com/hipsters-still-a-trend/
https://www.vice.com/en/article/evjq77/hypebeast-new-hipster-mens-fashion-lifestyle
https://travelsofadam.com/hipsters-still-a-trend/
Alright I'll bite, lets check these links.
Effectively just pointing out that there's a line that trends cross between mainstream and hipster appreciation.
I moreso figured the mainstream sort were in it for the cultural collectivist element, literally interested in it over the room to be a joiner and conform to the trend with other people, while hipsters go for things while they're still new and unpopular to get away from collectivism.
"Hypebeast" just seems like a modern hipster to me within a more modern bling culture to try to be 'different' through wealth, albeit with being in the information age how this comes across has changed mediums. If 'Hipster' is what's popular, then they will try to not be that, and as above the collectivist vs the individualist will find themselves falling into similar trends overtime.
If everyone has the same access to things as you, short of being a tailor the easiest way to keep others from dressing like you these days is to wear expensive clothing from an unpopular or subcultural direction (there are conformist expensive clothes, mostly in cities, but this is different).
To allude back to my day, it'd be like a goth kid wearing all white to protest Hot Topic, except as a "Hypebeast" variant they'd be wearing the finest white clothes to try to add elements of classism to it.
Are you considering the UK branch you've linked here, or the US store that it can redirect to?
NGL, the half-pipe at the bottom of the US one definitely shows what generation is their target audience. Beyond that I checked a few spots and this shit doesn't seem Hipster to me.
The shirts and hoodies seem like old Cafepress junk, plain with the designs proportioned towards an older template. A lot of modern clothing now has the designs extend to other parts of the shirt to try to be "different".
I'd consider something like Threadless to be more hipster, they only print so much of anything they're selling making them all limited edition, and they 'try to be different' a lot. Even their models have 'the look'.
My first thoughts: Declaring it dead is a way to bring it back.
A lot of hipster fashion borrowed from older decades as is, it's kind of hard to kill retro nostalgia beyond bringing it to the mainstream, like we saw happen to the Hippy movement before it once companies tried streamlining it, and even the same with the Ripped Jeans phenomenon.
I'll watch this in a bit.