Trends in Storage & Organization
I feel like organization and storage has been an on going "instagram/tiktok" viral internet trend. People are sinking their teeth into buying tons of acrylic storage, or whatever wood etc. Ever since 2020 it's been all the rage to sort and style every crevice of your kitchen, to your hearts content.
While it's wildly popular to have the aesthetic, sometimes I'm watching and thinking about the functionality of the storage, and also ways to make it look even better.
Slightly utilitarian style is sort of "in", with a next level modern feel to it. This style right now just screams luxury, and is very pleasing to the eye. Even more pleasing than
Some of the under the cabinet storage in particular just seems like it could be made more practical, in terms of ease of access. The whole point of luxury organization and storage is to create a seamlessness and ease in your daily life. Little to no hassle as possible, that way it's well worth the price point.
Storage and organization is one of my favorite concepts to design, and brands and blogs like the Home Edit and the Container store have really caught my attention.
However, like everything, I feel like there is room for improvement in these hot trends. I've seen some of my ideas recently brought to fruition via Amazon products, but they don't have the dreamy aesthetics I've been brewing on in my mind. They're clunky and jagged to use. And frequently, like a lot of dying trends, you see people getting rid of them after a year or two of use, when they realize just how inconvenient they can be, due to poor design.
An example of this where I can see room for improvement is, under the sink and kitchen cabinet storage. The ten tiered and slightly shallow drawer plastic crates on wheels, with tiny metal balls for drawer pulls? Clunky and noisy metal filing cabinets in bright neon colors. The narrow but heavy wooden Ikea drawer towers people have been using in makeup beauty rooms too long, and, the Pax system (over priced, and extremely heavy! Not worth the price point yikes).
I have been working on an in person boutique where I sell mainly furniture, but obviously the aesthetic and design of the space is what draws people in. I thought it may be even more drawing if I included in some of the pieces some beautiful organizational displays, because it's such a hot trend.
But then I thought, we can do better than plastic containers. Let's take it to the next level, since it's all about instagram worthy, and everyone wants their home to look like their highlight reel all the time. Let's make that dream a possibility, instead of just a kitchen you pose for photos, but isn't functionally sustainable or as 'ideal' to use as it looks.
I've enjoyed designing my own products in mind for a while, I just didn't think it was something I would end up doing. But, then the two creative things I was doing as separate endeavors converged. I was like, wait, boutique where I sell stuff meets my own products. Duh.
There's also a huge market for unique products on the internet, via Instagram and Amazon, Etsy, etc. And if you can create something truly different, that really appeals to people, I think we could really take the whole game to the next level, as I've been wanting to do.
It's like lets switch things up and bring something even more fun. When it comes to aesthetics, people really have no stopping point, and will go the extra mile for the look and feel of luxury. So that's what I'm going for.
I've seen people selling glass jars with wooden lids or white clay pots to put flowers in, for way too much money. But it's a certain price people are willing to pay for beauty, and luckily I'm in the right place to experiment with this kind of buyer.
A great example of someone who created their own brand and has done well with it is Magnolia Home by Joanna Gaines. There's been countless creators. But, it's her curated and highly stylized products that really speak to people and their idea of home and what they really want their home to look and feel like. That gets people paying out for the exciting new goods. Her fresh but timeless and homey take on 'modern farm house' is perfect for the niche it appeals to.
I'm imagining a slightly different niche. And that's sort of the fun part about design is that you can tap into and experiment creatively with all the different niche's that appeal to people, bringing the look and feeling of their fantasy into their lives.
I think the appeal of utilitarian style speaks to me because I am someone who really values efficiency and functionality, with style of course. It's the style element though that really inspires you. And so that's the whole point of the designs is that when you use it, you feel a bit lifted by it or inspired. To keep, doing what you do best, being the best version of you that you like and works for you.
I feel like with storage, it's something you could really take it there creatively and artistically, and there's so many different directions you can go with it. I've always enjoyed organization, so it's something I would enjoy working on. I think people may really like some of my ideas.