“Ye or Nay: As you might have heard, Adidas also recently cut ties with suddenly radioactive rapper Kanye West for his Yeezy sneaker line, which generates $1.8 billion in annual sales, or 8% of Adidas’ total revenue… or more than 40% of the company’s profits, Morgan Stanley analyst Edouard Aubin found. They’ll still sell Yeezy shoes but under Adidas branding. The company is expected to suffer significant losses in the hundreds of millions from the split.”
Source the Daily Upside
8% wow, who knew. It’s recoverable I’m sure
