Will people sign up for Netflix's cheaper ad service?
People settling in to their sofas for a bit of Netflix now have a new option - to pay less for their favourite shows but watch with adverts.
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Netflix has launched its 'Basic with Ads' streaming plan in 12 countries - which it intends to expand over time.
It's a massive change for the tech giant, which pioneered the world of ad-free, subscription-based streaming.
But as rising costs and offerings from new rivals prompt audiences to quit, the company had to act.
In announcing the new service, Netflix said it was confident it now had a "price and plan for every fan".
It is charging £4.99 a month in the UK, and $6.99 in the US for the new plan - a roughly 30% discount to the firm's cheapest ad-free option.
So will people go for it?
Kaitlyn from South West London, told the BBC she had no plans to change.
The 33-year-old said she was lucky to be able to afford the cost of her subscription and thought the move Netflix was"a desperate bid to attract more people" that would end up hurting the brand.
"If they are going to be offering ads, it feels like less of a premium service that people will be happy to continue paying for," she said, adding that clogging shows and movies up with commercials would make Netflix "just another YouTube".
But streaming audiences are clearly getting restive.
At Netflix, the number of subscribers fell by more than 1 million in the first half of the year, as the company pushed through its latest round of price hikes.
